Roth S. P., Schmutz P., Pauwels S. L., Bargas-Avila J. A., Opwis K. (2010) Mental models for web objects: Where do users expect to find the most frequent objects in online shops, news portals, and company web pages?, Interacting with Computers 22 (2), 140-152 @ ScienceDirect

Percentage of placed web objects on online shop web pages

Percentage of placed web objects on news portal web pages

Percentage of placed web objects on company web pages

Consolidated model for online shop web pages

Consolidated model for news portals

Consolidated model for company web pages

Placements of web objects that did not correspond
significantly between web design experts and laypeople

Examples of web object placement representing one small, one medium,
and one large effect size between experts and laypeople